"Ground Up": Branding, Promotions, Social Media Advertising, Store Rendering, eCommerce Website
In 2016 we were fortunate to work with a new jewelry brand, creating everything that Vincents Fine Jewelry would need to enter the market and become an online retailer as well as physical retail store. Vincents Fine Jewelry graciously allowed Nonchalant On Purpose to showcase their ecommerce website, store renderings, digital and print artwork on our personal website, giving prospective clients the vision of "Ground Up" branding we offer. Please take some time and enjoy looking through the four galleries below.
Store Renderings & Photo Retouching

Photo retouching of store interior to be used in print and digital ads. Before (right) and after (left).

Pre-construction store front rendering.

Pre-construction rendering. Window advertisements cover windows while construction is in progress.

Pre-construction store front rendering.

Actual store front when construction finished. Rendering of seasonal vinyl placement to be added to windows (white, Black and translucent white vinyl.
Website Screenshot: Vincents-NY.com

Website screenshot. Click link below to visit actual website.

Website screenshot. Click link below to visit actual website.
Website Headline Banners

Seasonal "top of website" banner featuring rotating exclusive in store and online designers.

Seasonal "top of website" banner featuring rotating exclusive in store and online designers.

Seasonal "top of website" banner featuring rotating exclusive in store and online designers.

Seasonal "top of website" banner featuring rotating exclusive in store and online designers.
Instagram & Facebook Ads

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook for website launch event featuring an online discount code.

Digital ad for Instagram and Facebook.

Digital ad for Instagram and Facebook for an event with a specific designer.

Digital ad for Instagram and Facebook for an event with a specific designer.

Digital ad for Instagram and Facebook for an event with a specific designer and a local retailer.

Pre website launch landing page describing that the physical store has opened.

Pre website launch landing page.

Digital ad for Instagram and Facebook counting down physical retail store opening.

Digital ad for Instagram and Facebook counting down physical retail store opening.

Digital ad for Instagram and Facebook counting down physical retail store opening.

Digital ad for Instagram and Facebook counting down physical retail store opening.

Digital ad for Instagram and Facebook counting down physical retail store opening.

Logo for all digital, collateral and print content.